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Monday, June 5, 2017

Promoter Attire


The ad on tv had a young professional man making a presentation in front of foreign clients or potential clients.  The young caucation looking man looks embarrassed.  Appearing to be midway though a product demonstration suddenly aware that his shirt is  completely covered with wrinkles.  The add implies a general negative atmosphere with the investors staring at the nervous man unimpressively.

The 'scene' shifts to advertise how a fabric softener softens and smooths the shirt, with images of a dryer door and spinning clothes inside.

The next 'scene' then shows him smiling and cheering with the investors, while wearing a perfectly pressed and clean white shirt.

The message is 'always have a clear shirt' because people will judge you by the way you look, and the better you dress the better your credibility.
When the ad was 'pitched' at the office, I wonder what the marketing team making the pitch wore?
The add idea presenters may have worn wrinkly clothing themselves for fun, but probably avoided dressing poorly thus retaining a level of professionalism. 

Friday, October 21, 2016

Upgrading beef grading research - Canadian Cattlemen

Upgrading beef grading research - Canadian Cattlemen: The precise relationship between fat depth and muscle area in beef grading can change over time as breeds, genetics, and feeding practices change.

Monday, October 10, 2016

Don't mention the 'C' word

I was in the meat Dept when a customer asked me if I could cut a rib roast in half.
The roasts were too large for 2 people.
When I presented her with a couple of roasts from a rib section, she asked me what one was the best.
I explained to her that they were all equally good, coming from the same animal.
I continued to explain that the food they eat, the conditions they live in, the age and general health of the animal, as well as the breed affect the cut quality.

She listened clearly, and was only upset at the end of my talk when I said the word, 'cow'.
Her hand went up to her mouth and she said she would have to leave the area if I said the word , 'cow'.

Somehow, we could discuss everything in the abstract about the meat she was purchasing, however once the word, 'cow' was mentioned, the reality that the meat was attached to a living animal became suddenly to much for her.

I must make sure not to use the 'C' word.  Another 'C' word in my daily vocabulary removed.

Crap.