The ad on tv had a young professional man making a
presentation in front of foreign clients or potential
clients. The young caucation looking man looks embarrassed. Appearing to be midway though a product demonstration suddenly aware
that his shirt is completely covered with wrinkles. The add implies a general negative atmosphere
with the investors staring at the nervous man unimpressively.
The 'scene' shifts to advertise how a fabric softener softens
and smooths the shirt, with images of a dryer door and spinning clothes inside.
The next 'scene' then shows him smiling and cheering with the
investors, while wearing a perfectly pressed and clean white shirt.
The message is 'always have a clear shirt' because people
will judge you by the way you look, and the better you dress the better your credibility.
When the ad was 'pitched' at the office, I wonder what the marketing team making the pitch wore?
The add idea presenters may have worn wrinkly clothing themselves for fun, but probably avoided dressing poorly thus retaining a level of professionalism.
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